Barcelona sign €55m shirt sponsorship deal.

FC Barcelona has signed a huge new sponsorship deal with Japanese firm, Rakuten, worth two hundred million pounds in a significant show of commercial strength from the Spanish champions.

The four year agreement, with an option of a one-year extension, which will see the Rakuten logo feature on Barcelona’s shirts from next season, enters the Catalan club into a tier of shirt-sponsor revenue matched only by Manchester United.

Barcelona see Rakuten, who call themselves ‘Japan’s largest internet shopping mall’ as an ideal partner in their bid to expand the club’s brand in Asia.

The partnership is understood to be worth up to fifty-three million pounds per season, with five million pounds of that figure dependent on bonuses linked to success on the pitch.



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